I Write Your Site - Copywriting for Photographers

Copywriting for Destination Photographers

Jerry Ghionis Photography


Jerry Ghionis, a leader in the photography industry, needs no introduction to most photographers, but needed some help showing up on searches for inquiring clients. Aside from a biography and list of his awards, there was NO CONTENT written on his site when I started on it in the end of June. He ranked for a little over 100 keywords, but most were not relevant to his services.

This was an extensive job – I wrote over 40,000 words total, titled 1400 images, reorganized his site structure, fixed typography and headers, and made sure every single page has a title, meta description, H1 tag, and a call to action.

Six months later, he ranks for 1,500 keywords, and reports new inquiries EVERY SINGLE DAY.

Most people won't move to the top this quickly, but Jerry has a lot of backlinks (sites linking to his), which drastically helps rankings. He's also Jerry.

Organic Website Research

Organic Research from SEMRush

Portrait Photographer Keywords

Ranking Boudoir Keywords

Organic Search Results Keyword Strings

Ranking Keywords

SEMRush Reports for Photographers

Here are some of his ranking phrases before I started: notice "3D room render" - it turns out a stock image he purchased to show wall art was already captioned as a 3d room rendering, so he ranked for that!

Ranking for Irrelevant Keywords

Are you like Jerry Ghionis, where you have a site full of beautiful images but no content written? Contact me today and let's discuss a plan for your website.

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